Apple's app revolution and the mass adoption of connected TVs handed interactive TV a new lease of life. But the lack of context that has always been the main blocker for TV apps from reaching a tipping point is as relevant today as it was a decade ago. Can apps really bring value to TV viewers?  I believe they can. And here's one example of an app that does just that! 'Easy Way Subtitles' is an iOs app that offers Brazilian TV viewers a multi lingual TV subtitling service in real-time. Although it does not actually run on the big screen (a big flaw in my opinion, but I suppose its' creators rather focus on the mass market…) you'll be hard to find an application that better compliments TV viewing, especially for an expat like myself! In fact, look under the bonnet and you'll discover that contextual integration is probably the most ground breaking thing this app has to offer. The somewhat flawed configuration is...